Misha BukshaArt Direction / Graphic Design 2024 Selection






Creative Direction, Art Direction
Carnault
2025–2026



A short campaign for Carnault, a luxury electronic cigarette designed in Switzerland, presented through the processes behind its making. The film focuses on the tools and sequences involved in producing the black Japanese leather case and wooden cigarettes, shifting attention from the finished object to the work that shapes it.

The direction follows a simple idea: a small, composed product is the result of many precise steps. By concentrating on instruments, materials, and repetition, the campaign reveals the complexity behind a refined object while keeping the tone restrained.

Creative Director: Misha Buksha
Producer: Olena Gorlanova
Director of Photography: Paul Sonntag
Photography Assistant: Alisa Probylova
3D Artist: Masha Dmitrowa
Sound Editor: Taltal Levi
Colourist: Anri Adler 
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