Misha BukshaArt Direction / Brand Design 2024 Selection






Creative Direction, Art Direction
Carnault
2025–2026



The video campaign for Carnault, a luxury electronic cigarette designed in Switzerland, focuses on the tools and sequences involved in its production. To highlight Japanese and Italian leather, different types of wood, and the complexity of the making process, the attention shifts from the finished object to the work that shapes it.

The direction follows a simple idea: a small, composed product is the result of many precise steps. By concentrating on instruments, materials, and repetition, the campaign reveals the complexity behind a refined object while maintaining a restrained tone.

Creative Director: Misha Buksha
Producer: Olena Gorlanova
Director of Photography: Paul Sonntag
Photography Assistant: Alisa Probylova
3D Artist: Masha Dmitrowa
Sound Editor: Taltal Levi
Colourist: Anri Adler 
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