Misha BukshaArt Direction / Graphic Design 2024 Selection




















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Creative Direction, Art Direction
Carnault
2025–2026




A short campaign for Carnault, a luxury electronic cigarette designed in Switzerland, presented through the processes behind its making. The film focuses on the tools and sequences involved in producing the black Japanese leather case and wooden cigarettes, shifting attention from the finished object to the work that shapes it.

The direction follows a simple idea: a small, composed product is the result of many precise steps. By concentrating on instruments, materials, and repetition, the campaign reveals the complexity behind a refined object while keeping the tone restrained.

Creative Director: Misha Buksha
Producer: Olena Gorlanova
Director of Photography: Paul Sonntag
Photography Assistant: Alisa Probylova
3D Artist: Masha Dmitrowa
Sound Editor: Taltal Levi
Colourist: Anri Adler 






Art Direction, Graphic Design, Type Design
Net Making
Ukrainian Pavilion at the 60-thLa Biennale di Venezia
2023–2024




The theme of the Ukrainian Pavilion at the Venice Biennale 2024 was collective practices. Our approach was to establish the event’s identity around a custom font inspired by the netting process. This font was designed to be visually striking in motion, adaptable across various platforms including websites, digital and print posters, Instagram, and within the exhibition space itself. It serves as a cohesive element that reflects and reinforces the exhibition’s theme.

The overall visual communication strategy focused on creating both static and motion content with a present in time appearance. This approach allowed our team to effectively represent the diverse pool of artists involved in the project. Additionally, we placed a significant emphasis on Instagram as a communication channel, ensuring that Ukrainians unable to visit Venice could stay informed about the exhibition.

Website of Ukrainian Pavilion at the 60-thLa Biennale di Venezia






Art Direction, Graphic Design
Ruslan Baginskiy x Luisaviaroma
2022




For the collaboration between the RB luxury brand and LVR, a luxury retailer, the concept was to bring the essence of the Ukrainian spring to Italy. My role involved creating the visual communication for the collaboration, which included designing the showcase and developing the concept for the video. The video featured a girl walking through a green Ukrainian field inside a yellow cube and emerging in Italy, symbolically represented by the store’s arch.

A blue cloth initially draped over the store served as a teaser for the video. During the opening, the cloth fell, revealing the store and evoking the colours of the Ukrainian flag. The visual communication, in both digital and print formats, centered around Ukrainian crafts and fields, incorporating wheat elements to align with the brand’s hat production and Ukraine’s agricultural heritage. Additionally, a 2-meter logo made of wheat was installed in another arch of the shop.

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Layout and Design
Kaleidoskop der Geschichte[n]
2023–2024




The objective of this project was to design a series of 11 books, each dedicated to a distinct artwork of Ukrainian origin, spanning from the 12th century to modern times. The solution involved creating colourful dust jackets that corresponded with each book’s featured art piece. The internal layout was designed to be simple and classic, minimising distractions from the content while incorporating diverse font sizes for highlights to ensure readability and visual interest.







Art Direction
UFFB (Ukrainian Film Festiva in Berlin)
2021




Cinema is believed to be an embodiment of the fantasies. In the identity of this year’s Ukrainian Film Festival in Berlin, we communicate with visitors with the help of weird creatures. This year’s event’s motto is “realms of fantasies”. In tough times, you often want to escape from reality and find yourself in another place. But irreal realms can also be an appropriate place to imagine and model a better future.

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