Misha BukshaArt Direction / Graphic Design 2024 Selection
Art Direction, Graphic Design
Ruslan Baginskiy x Luisaviaroma
2022
For the collaboration between the RB luxury brand and LVR, a luxury retailer, the concept was to bring the essence of the Ukrainian spring to Italy. My role involved creating the visual communication for the collaboration, which included designing the showcase and developing the concept for the video. The video featured a girl walking through a green Ukrainian field inside a yellow cube and emerging in Italy, symbolically represented by the store’s arch.
A blue cloth initially draped over the store served as a teaser for the video. During the opening, the cloth fell, revealing the store and evoking the colours of the Ukrainian flag. The visual communication, in both digital and print formats, centered around Ukrainian crafts and fields, incorporating wheat elements to align with the brand’s hat production and Ukraine’s agricultural heritage. Additionally, a 2-meter logo made of wheat was installed in another arch of the shop.
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