Creativity and Other Fundamentalisms

At first, the creation of a flat world happened, on the sixth day — the "Creativist" was born, and on the seventh — the ban on work was lifted. The book by Belgian sociologist of culture Pascal Gielen Creativity and Other Fundamentalisms (2012) is arranged to an eight-day journey unfolding within the period from the 1980s till the beginning of the 2010s, where Gielen explores the social context of creativity. How has creativity become 'today's necessary demand' and is it still capable of retaining its meaning despite its excessiveness after migrating from the realm of culture into economics and politics? In the book Gielen considers creativity on the three levels: individual, organizational and sociological in general, he engages in the dialogue with Slavoj Žižek, Peter Sloterdijk, and Alessandro Baricco. Gielen uses metaphors that these authors make to describe the present to interpret and understand our social reality.

Role in the project:
Art direction, layout and design